of monthly permissioned consumer data.
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Prosper Insights & Analytics
Zero-party consumer intelligence
The consumer data AI can't fake.
Prosper has asked US consumers what they intend to buy, where they will shop, and what is shaping the decision every month for more than 22 years. The longitudinal record gives leaders a forward view grounded in real people.
For insights, strategy, brand, retail, and planning leaders who need consumer truth before the market records the sale.
2.5M+survey respondents
consumer data points in the syndicated record.
retailers and brands tracked across US demand.
Market leaders
NRF · Forbes · AWS · Acxiom · LiveRamp · Bloomberg · Wall Street firms
See what people intend.
Prosper makes each new answer useful against a monthly record that can't be recreated after the market moves.
Forecast category demand.
Track spending intentions, confidence, mood, and behavior before they appear in sales data.
Find the real buyer.
Cross-tab intent by retailer, brand, generation, category, behavior, and psychographics.
Ground the model.
Give forecasting and AI systems permissioned consumer truth instead of synthetic respondents.
Connect it to the stack.
Use Prosper through its platform, cloud partners, data integrations, and predictive models.
Predictive record
Longitudinal intent reveals movement before consensus forms.
consumer research relationship
NRF selected Prosper data for its Center for Retail and Consumer Insights in 2023, extending an established research relationship.
correlation with sales
Prosper publishes an unnamed equity analyst’s assessment of apparel and footwear intentions against corresponding rolling three-month-ahead U.S. retail sales.
in new value
Prosper attributes billions in client value to its research and analytics work; it does not publish a project-level breakdown on its About page.
Start with the unanswered demand question
What do you need to know about the people buying from you?
Tell me which consumers you’re trying to understand and the decision you’re making. I’ll help you explore whether Prosper’s consumer data has the evidence you need.
Talk with Jason