About Prosper Insights & Analytics
Prosper surveys 8,000+ U.S. consumers every month and has done so continuously since 2002, creating 23 years of longitudinal, zero-party data on spending intentions, economic confidence, brand preferences, and emotional state. Unlike transaction data that explains what already happened, Prosper captures expectations before behavior, allowing hedge funds, agencies, and enterprise leaders to see market shifts weeks and months before they appear in financials or government data.
The Bottleneck
Most AI and analytics initiatives fail not because of algorithms, but because they are trained on backward-looking data. Research from MIT shows that the vast majority of AI pilots never reach production, largely due to poor-quality, incomplete, or stale data inputs.
Transaction files assume the future looks like the past. When expectations change, that assumption breaks.
Government statistics arrive 6-8 weeks late. By the time they're released, markets are already crowded into the same consensus trade.
What Prosper Is (and Is Not)
Prosper is not a dashboard, a one-off survey, or a synthetic data provider. Prosper is a longitudinal signal layer, capturing consumer expectations before they become economic reality. It complements AI, analytics platforms, and decision systems by feeding them data the market hasn't seen yet.
Where Prosper Adds Speed & Impact
Across macro forecasting, retail, and audience intelligence, Prosper consistently replaces lagging indicators with forward-looking signals.
Commercial Need | Traditional Path | Prosper Solution | Real-world Proof |
|---|---|---|---|
Economic forecasting | Wait for government releases (6-8 week lag) | Forward-looking signals 1-2 months ahead | November jobs: Prosper predicted 112K vs. 55K consensus. Actual: 117K. |
Housing market timing | React to lagging indicators | Turning points identified 8 months early | Housing signals spotted before government data confirmed shifts |
Retail revenue prediction | Rely on earnings reports and consensus estimates | Quarter-ahead forecasts for 30+ retailers | ~99% directional and magnitude accuracy in quarter-ahead forecasts (University of Auckland Business School) |
Audience targeting | Deprecated third-party cookies and compliance risk | 500+ privacy-compliant zero-party models | Distributed through Roku, Trade Desk, Google Marketing Cloud |
Consumer sentiment tracking | Point-in-time surveys with no longitudinal depth | 23 years of continuous monthly data | NRF's official data source for holiday spending since 2003 |
Why Enterprise Leaders Choose Prosper
Irreplicable dataset. 23 years of continuous collection cannot be recreated or synthetically approximated.
Causal, not descriptive. Identify inflection points before they appear in reported data.
Privacy-compliant by design. Zero-party data with full consent, no third-party cookie dependencies.
Wall Street validated. Used by UBS and Toronto Dominion; distributed via Bloomberg Data License and London Stock Exchange.
AI-ready training data. High-quality, consistent signals that reduce model drift, hallucinations, and false confidence.
Why I Partnered with Prosper
"Prosper solves a problem most leaders don't realize they have: they're making decisions with data that only shows the past. When Phil and Gary walked me through how consumer expectations lead actual behavior by weeks and months, the light bulb went on. Their jobs forecast hit 112K when consensus sat at 55K. Actual came in at 117K. That kind of edge reprices markets and changes strategic decisions."
- Jason Hauer, CEO, HauerX Holdings
Get Started
Ready to see market shifts before they hit? Reach out to jason@hauerX.com to start the conversation.
You want to... | What you'll get |
|---|---|
Beat government data releases | Forward-looking macro signals 1-2 months ahead of official statistics. Ideal for hedge funds and institutional investors. |
Target audiences without third-party cookies | 500+ privacy-compliant zero-party audience models distributed through Roku, Trade Desk, and Google Marketing Cloud. |
Plan capital, inventory, and strategy with confidence | Consumer intent data that shows where demand is heading, not where it's been. Built for CFOs, COOs, and strategy leaders. |
Access options: Bloomberg Data License, AWS Data Exchange, London Stock Exchange, or direct enterprise engagement.
Proof Points
