Growth insights
for what’s next.
The gap between what AI enables and what your innovation and growth plan assumes is where the next bet is. These stories help you find it and act on it.
FeaturedOct 6, 2026
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Carhartt filmed the tradespeople building the Bills' new stadium over two years, then put their names on rally towels. As more of what we see gets generated, showing the real thing matters more than ever.
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Better AI won't win you the next decade.
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You can't judge what you don't know.
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6 growth principles from the OhioX CEO Retreat
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Where Mastercard found a bigger AI opportunity.
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The growth bets worth backing
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Starbucks’ AI strategy starts with why customers come back.
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3M launched 92 products in one quarter.
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Trupanion's best AI result was more than a decade in the making.
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Walmart customers who use Sparky spend 40% more per order.
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The billboard was just a paragraph of instructions.
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Škoda built a bike bell that beats noise-cancelling headphones.
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You already own the playbook for commercial AI.
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The best growth idea at Cannes came from a club that measures its fans’ luck.
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Coca-Cola is running its World Cup marketing like a newsroom. That changes what a campaign is.
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Your team got faster this year. The business didn’t.
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The most advanced AI in luxury is the one you’ll never notice.
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What could your people become?
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Two layers.
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What have you deleted?
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You can't just be a skill anymore
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Code red.
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Leaders from Canadian Tire, ServiceNow, and Chai all said the same thing.
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Recasting, not retooling
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ServiceNow is rebuilding design work around AI.
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Your commercial team is a rock band. The market just demanded an orchestra.
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You're not thinking big enough.
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Lilly opened access to AI models trained on $1 billion in research.
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The most expensive thing in your company is caution.
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How long do I give people who won't lean in?
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The brief is the product now.
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Your strategy needs a faster path to useful evidence.
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Smarter people. Smarter business.
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The funnel is dead.
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Your AI strategy has a portfolio problem.
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The specification economy.
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The value layer is moving.
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The AI capability overhang
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The work redesign imperative
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Walmart’s weather planning starts before the storm.
Read the insightThe 12 initiatives you’ll never get to.
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The best AI products don't mention AI at all
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Zara is changing how fashion imagery gets made.
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The AI-native innovation function, built by Board of Innovation (BOI)
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The $15 billion timing problem that's killing enterprise innovation | Nichefire
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Walmart's AI playbook
Read the insightInside the enterprise AI reality: what the builders in the trenches know that most startups don't
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Pilot purgatory is over. Here is how enterprise AI deals actually get done.
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CPG leaders on testing AI before scaling it.
Read the insightFifthRow makes strategic research repeatable.
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The Spurs recovered 1,800 hours a month. Their next AI decision is where those hours go.
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Kraft Heinz is seeing demand before it reaches the dashboard.
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