About Serial Growth Lab
Serial Growth Lab is a transformation program for commercial leadership teams. We build the foundation your organization needs to operate at the speed of AI, across marketing, innovation, and sales.
The Shift
Most companies are adding AI to how they already work. Faster reports. Automated tasks. Incremental efficiency.
That's not transformation. That's optimization of a model built before AI existed.
The companies pulling ahead have done something different. They've rebuilt growth itself. Marketing, innovation, and sales no longer operate as separate functions handing off to each other. They run as one connected system, powered by AI, compounding continuously.
This is AI-native growth. And it's becoming the new standard.
The question isn't whether your company will operate this way. It's whether you'll get there before your competitors do.
What AI-Native Growth Looks Like
You see demand before it forms. Reading cultural signals and behavioral shifts 18 months before they show up in traditional data. You arrive first.
You compress innovation from months to days. Concept generation that used to take quarters takes hours. Validation happens before you build.
You launch with precision, not hope. Fewer bets. Higher hit rates. You know what will land before you invest.
You equip sales to close, not chase. Production-quality, buyer-specific assets generated on demand. Your team shows up ready.
Your systems run continuously. Always-on demand sensing. Continuous concept generation. Self-optimizing campaigns. Your team directs. The systems execute.
Everything compounds. What marketing learns feeds innovation. What innovation builds accelerates sales. What sales hears sharpens the next prediction. One connected system.
The Growth Continuum
PREDICT → SHAPE → LAUNCH → LIFT
Predict: See demand before it forms.
Shape: Compress innovation cycles.
Launch: Get to market with precision.
Lift: Scale what works with feedback loops that compound.
One system across marketing, innovation, and sales. Each stage feeds the next.
Why This Program
Everything in Serial Growth Lab comes from the HauerX portfolio: the companies already producing results at Kraft Heinz, Walmart, Nestlé, and others. These aren't frameworks built in a classroom. They're lessons from building and deploying AI-native systems at enterprise scale.
What Your Team Gets
Fluency. What AI-native growth actually looks like. The real operating model separating winners from everyone else.
The Four Stages. Deep dive into each stage of the Growth Continuum. What's possible. How leading companies are executing.
Use Cases by Function. Marketing. Innovation. Sales. Concrete examples. What changes. Where to start.
Autonomous Systems. How to build workflows that run continuously. Your team directing, not executing.
Execution Paths. Build internally, partner, or connect to proven solutions. Clear trade-offs.
Ongoing Access. Quarterly check-ins. Direct connection to HauerX portfolio companies when execution requires it.
Engagement Options
Program Live sessions over 6 to 12 weeks. The full foundation for AI-native growth. Quarterly check-ins.
Partnership Everything in Program, plus monthly advisory and direct portfolio access for execution.
Keynote 60 minutes on the shift to AI-native growth and what separates winners from everyone else.
The Receipts
90%+ accuracy predicting trends 18 months out
115x faster ideation at Walmart
$100M innovation pipeline from cultural signals
Results from the HauerX portfolio powering Serial Growth Lab.
Who This Is For
You lead marketing, innovation, or sales where growth is the mandate.
You know adding AI to the current model won't get you there.
You're ready to build the foundation for AI-native growth.
"Most companies are adding AI to a growth model built before AI existed. That's the trap. The winners have rebuilt growth itself."
Jason Hauer CEO & Founder, HauerX Holdings
Next Step
30-minute fit call. Where you are, where you're going, whether this is the right foundation.
