About Serial Growth Lab

Serial Growth Lab is a media and research platform covering the most important shift in how companies grow, operate, and compete.

Only 6% of companies are capturing real value from AI. The other 94% are layering it onto operating models that were built before AI existed. SGL covers the companies closing that gap: how they’re reorganizing, what they’re deleting, which leadership decisions are actually compounding, and what the reorganized company looks like in practice.

We publish original research, conduct interviews with the leaders making these decisions, and host events that bring them together. Our reporting spans companies from IKEA to Lemonade to Shopify to the Fortune 50, grounded in real numbers and named decisions, not theory.

The Tuesday Growth Brief

36,000+ subscribers. A weekly letter for enterprise leaders, built around one uncomfortable truth per issue. Each one anchored in a real company, a real decision, and a specific action.