Jan 6, 2026

by

Jason Hauer

Are You in the 6%

85% of enterprises use AI. Only 6% are seeing results.

Serial Growth Lab

Thought Leadership

Happy New Year. Let's skip the predictions.

Here's the only number that matters heading into 2026:

6%

GENERATING REAL IMPACT
85% of enterprises use AI. The gap is widening.

That's the percentage of companies actually seeing AI hit the bottom line, according to McKinsey's latest State of AI research.

85% of enterprises now use AI in at least one business function. But only 6% qualify as "high performers" with meaningful EBIT impact.

Most companies are using AI to automate their inefficiencies faster. Read that again.

Everyone's buying AI. Almost nobody is transforming with it.

WHY THE GAP IS WIDENING

Three patterns show up in every company stuck in the 94%:

01 Adding Tools vs. Redesigning Work

They're buying copilots. Launching pilots. Adding "AI-powered" to the pitch deck. But they're layering AI on top of broken processes.

The 6% redesign workflows from scratch. They ask: "If we built this function today, with AI at the core, how would it work?"

02 The Pilot Trap

42% of companies abandoned most of their AI initiatives in 2025. That's up from 17% the year before. We're getting worse at this, not better.

The 6% skip the endless pilot. They get to production in weeks, build trust through evidence, and expand from there.

03 Innovation Theater vs. Commercial Outcomes

The 94% set "efficiency" as the goal. The 6% set growth and innovation as the goal. That's not semantics. McKinsey found high performers are 3x more likely to aim for transformation, not just cost savings.

High performers don't ask "where can we add AI?" They ask "where can we reinvent how work gets done?" That's the difference.

THE DIAGNOSTIC

Five questions to figure out which camp you're in:

  • Do you have AI pilots "in progress" for more than 6 months?

  • Can you name the specific revenue impact of your 2025 AI investments?

  • Does your AI strategy live in IT, or connect to commercial outcomes?

  • Have you fundamentally redesigned any workflow around AI, or just added tools to existing processes?

  • Can you validate a new concept in days, not months?

Three or more "no" answers? 2026 needs to look different.

WHAT TO DO THIS WEEK

Pick ONE pilot that's been stuck and ask: "What would it take to get this to production in 30 days?"

Not the ideal roadmap. Not additional resources. Just: what's the minimum viable path to real output?

The 6% don't wait for perfect conditions. They move.

FROM THE PORTFOLIO

Board of Innovation just released their Autonomous Growth OS framework. If you're building your 2026 AI strategy, it's worth a quick read.

If you're honest with yourself, are you actually ready for 2026?

At HauerX Holdings, we're on a mission to make AI-native growth the standard for every enterprise.

If any of this resonated, or you have ideas for partnering, I'd love to hear from you.

Talk Tuesday,

Jason Hauer
CEO, HauerX Holdings
jason@hauerX.com