A L’Oréal team using Ai Palette’s Arya has described a substantial reduction in the time needed to produce insights and reports. In an account of a visit to L’Oréal’s Bangalore office, Ai Palette cofounder Himanshu Upreti said work that previously took weeks was being completed in hours.
Upreti attributed the feedback to Dr. Anupama Wagh Koppar and her team. He quoted her description of the product: “Arya is like half an employee for me and my team.”
The relationship also helped shape the product. According to Upreti, the team provided feedback as Ai Palette expanded from food and beverage into beauty and personal care. Its experience gave the company a view of the research questions and workflows that mattered in another category.
The reported time saving applies to this team’s insight and reporting work. For a beauty innovation team, faster access to that research could make it easier to examine a consumer need before committing resources to development. Product testing and the other decisions involved in bringing a formulation to market remain separate stages.
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