The Coca-Cola Company worked with Board of Innovation to develop a vision and five-year roadmap for its marketing function as AI changes how marketing work gets done. BOI published the case in October 2025. BOI’s Coca-Cola case
The work considered how human creativity and AI capabilities could support stronger connections with consumers. BOI describes a future role for marketing that contributes to growth and cultural relevance, with a roadmap intended to guide the organization toward that vision.
This kind of planning asks leaders to decide which capabilities their teams will need and how investments should fit together over several years. The published account establishes the strategy work and its planning horizon. It does not provide implementation milestones or measured commercial results, so the ambitions described remain goals for the future marketing function.
Board of Innovation helps leaders decide how AI should change a business function and develop a practical plan for that change.
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