BOI builds a ten-year flavor forecasting tool with Nestlé

Board of Innovation worked with Nestlé to design and build a tool for forecasting consumer flavor preferences over a ten-year horizon. BOI’s October 2025 case describes a need to look further ahead than the company’s existing short-term trend data allowed. BOI’s Nestlé case

That longer view could inform decisions made well before a product reaches a shelf. Flavor research and product development require teams to make commitments while consumer preferences are still changing. A forecast gives those teams a set of expectations they can examine as they decide where to invest.

BOI identifies the customer and the capability it built, but publishes no accuracy benchmark or measured sales outcome in this account. The ten-year figure describes the forecast horizon. Its usefulness will depend on how well the forecasts hold up over time and how teams incorporate new evidence into their plans.

Read BOI’s Nestlé forecasting case →