FifthRow’s Strategic Foresight App brings horizon scanning and scenario development into a repeatable research workflow. The company’s marketplace materials describe an application that helps teams investigate emerging trends and their possible consequences.
Strategic foresight is useful when a decision depends on conditions that could change. A team considering entry into a market, for example, may need to examine how a shift in regulation or consumer behavior would affect the investment. Scenarios give that team a way to explore the implications of different conditions.
FifthRow places this work within a catalog of research applications that organize an assignment around defined inputs and a structured output. The foresight application focuses that process on identifying signals and developing a view of how a market could evolve.
The resulting scenarios can provide material for a leadership discussion about an investment’s assumptions. Their usefulness depends on the evidence behind them and whether the team uses them to reconsider a decision as new information arrives.
Browse FifthRow’s research applications
FifthRow’s marketplace announcement describes the Strategic Foresight App and its role in the catalog. Company announcement
Market scans and competitor research need to stay current. Tell me which work your team struggles to keep up with, and we can look at how FifthRow would run it.
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