In a March 18, 2025 public update, StoryTap’s Bernadette Butler shared the company’s AAA Club Alliance case study. The membership organization used StoryTap to collect member experiences on video and share them through its digital channels. Butler’s public update
StoryTap reports that featuring those experiences in AAA Club Alliance’s organic social content increased average video views by 154%. The case highlights LinkedIn among the channels where the organization used the videos. This figure measures video engagement; the case supplies no numerical membership-growth result. StoryTap’s AAA Club Alliance case study
Members could record on a phone or computer using prompts that helped them describe their experiences. AAA Club Alliance’s team then reviewed and shared the submissions. In the case study, Janet Creque, social media and interactive marketing manager, describes how this process made it easier to collect member videos for the website and social media.
StoryTap helps membership and marketing teams collect customer videos and use those experiences across their websites and social channels.
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