GlobalData Acquires Ai Palette to Supercharge AI Consumer Insights for CPG Leaders

GlobalData’s acquisition of Ai Palette brings a 61-billion-point consumer data lake and best-in-class predictive AI under one roof, accelerating product innovation for brands worldwide.

Portfolio News

Apr 1, 2025

Excited to share a significant milestone for one of our valued partners at HauerX Holdings: Ai Palette has been acquired by GlobalData Plc.

Ai Palette has consistently set the benchmark in AI-driven innovation for CPG brands, empowering them to predict trends, launch winning products, and accelerate growth 10X faster than traditional methods.

This strategic acquisition by GlobalData, a leading data and insights powerhouse, further amplifies Ai Palette's capabilities by integrating it into a connected intelligence platform that serves global CPG leaders. With access to an expanded data universe and advanced analytics, Ai Palette is now positioned to deliver even more robust and actionable insights.

Key highlights:
→ Ai Palette’s unparalleled global consumer insights from over 61 billion data points & growing.
→ Enhanced predictive analytics and AI-driven capabilities.
→ Accelerated innovation pipeline enabling faster, smarter product launches.

Proud to continue to partner with Ai Palette on this journey, and eager to see how this partnership with GlobalData transforms the future of AI-driven consumer innovation.

Congrats to Somsubhra GanChoudhuri, Himanshu Upreti, and the entire Ai Palette team! Looking forward to continued success together.

If you're a CPG leader looking to accelerate your innovation pipeline, whether using Ai Palette's platform directly or tapping into the world's largest consumer data lake for your internal AI efforts, reach out and I'll get you connected.

Read the full press release


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