Serial Growth Lab Insights

By unpacking e.l.f. Cosmetics’ AI-powered color e.l.f.nalysis collaboration with Pinterest, plus four other recent examples, this article distills a practical playbook for brands to create authentic, high-impact AI partnerships.

Cannes Lions 2025 showed AI moving from hype to hard results, spotlighting four award-winning campaigns and the practical playbook marketers can use to drive brand growth now.

FifthRow turns consulting into software, arming leaders with 90-plus AI apps and flows that transform months of slide-building into board-ready foresight, opportunity, and strategy reports in under an hour.

GenAI usage on the job jumped from 3o% to 43% in four months, and early adopters like the San Antonio Spurs are already reclaiming 1,800 staff hours a month (21,600 a year) without adding headcount, proving GenAI is now a productivity baseline rather than an experiment.

The San Antonio Spurs turned ChatGPT into a 21,600-hour competitive advantage, proving that people-first pilots and ruthless focus on capacity transform AI from hype into edge.

AI wearables in fitness are rewriting customer experience, previewing the data-driven personalization every industry will soon need to deliver.

OpenAI’s move into AI-native hardware and tokenized payments signals a leap from tap-to-buy apps to autonomous devices that decide, purchase, and learn, forcing brands to make their products instantly machine readable or risk vanishing from the shelf.

A blueprint for leaders to spot the five gears of the "Compounding Engine" and learn from 20 real-world 2025 AI launches that turn bold strategy into measurable, self-reinforcing growth.

A five-gear "Compounding Engine" framework shows how to turn any AI idea, startup feature or enterprise initiative, into a self-reinforcing growth loop that compounds value instead of adding noise.