Serial Growth Lab Insights

CPG leaders from McCain, ofi, and McKinsey are embedding AI to rapidly accelerate innovation cycles, enhance predictive agility, and scale confidently.

Half of U.S. executives use ChatGPT, Bard, or Copilot every week, yet 40% admit they do not fully trust the answers.

How a 19th‑century icon rewrote the rules of value creation, and how you can do the same before your competitors.

By unpacking e.l.f. Cosmetics’ AI-powered color e.l.f.nalysis collaboration with Pinterest, plus four other recent examples, this article distills a practical playbook for brands to create authentic, high-impact AI partnerships.

Cannes Lions 2025 showed AI moving from hype to hard results, spotlighting four award-winning campaigns and the practical playbook marketers can use to drive brand growth now.

FifthRow turns consulting into software, arming leaders with 90-plus AI apps and flows that transform months of slide-building into board-ready foresight, opportunity, and strategy reports in under an hour.

GenAI usage on the job jumped from 3o% to 43% in four months, and early adopters like the San Antonio Spurs are already reclaiming 1,800 staff hours a month (21,600 a year) without adding headcount, proving GenAI is now a productivity baseline rather than an experiment.

The San Antonio Spurs turned ChatGPT into a 21,600-hour competitive advantage, proving that people-first pilots and ruthless focus on capacity transform AI from hype into edge.

AI wearables in fitness are rewriting customer experience, previewing the data-driven personalization every industry will soon need to deliver.