CNBC's Tech: The Edge featured Ai Palette in November 2024, examining how food and beverage companies are using AI to make decisions about new products. The report included Symrise, a global supplier of flavors and ingredients that uses the platform in its consumer research. Coverage announcement
Ai Palette cofounder and CEO Somsubhra GanChoudhuri described a familiar commercial decision: a company wants to introduce a juice in Thailand and needs to determine which product to develop and how to position it. The Singapore-based company's platform analyzes consumer data to help the team assess those choices.
Ai Palette's product-innovation platform connects early research with concept development. Teams can use its tools to identify emerging trends and develop product ideas, then screen those concepts against consumer data as they decide which ones to pursue. Company product description
Symrise's Conor Delahunty, vice president of global sensory and consumer insights, brought the perspective of a business that helps manufacturers develop what consumers eat and drink. Its work draws on sources including social media and online reviews. Delahunty also described the continuing role of tasting products as part of the development process. CNBC's Brazil report
For innovation teams, the application is in the brief that reaches R&D. A beverage team exploring a new market needs evidence behind the flavor directions it chooses to prototype. Bringing consumer research into that decision gives the team specific assumptions to examine through product development and consumer testing.
Ai Palette helps consumer brands use data to inform research and product-development decisions.
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