The Bottleneck

• Innovation happens once a year. Teams wait for the next planning cycle while the market moves.

• Trend reports arrive quarterly, months after competitors have already locked in execution.

• Concept testing takes 8 to 12 weeks and six figures. Most ideas never get validated.

• Brand health shows up in annual surveys. By the time you see the shift, it's already happened.

The result: CPG leaders build pipelines based on what consumers wanted last year, not what they want now.

Where Ai Palette Adds Speed & Impact

Why CPG Leaders Choose Ai Palette

• Always-on signal: 61B data points from search, social, e-commerce, menus, recipes, and reviews updating continuously, not quarterly.

• Full pipeline coverage: Trend detection, concept generation, validation, and brand tracking in one platform.

• Global reach: 18 languages across 27 markets so regional teams run the same playbook.

• Validated at scale: Nestlé, PepsiCo, Mars, Diageo, Mondelez, Kellogg's, Dole, L'Oréal, Olam, Symrise, Fonterra, Yakult, Himalaya, Shiseido, and 42,000+ enterprise users.

• Enterprise ready: SOC 2 and ISO 27001 certified. Now part of GlobalData.

What Clients Say

"We used to buy a lot of market research reports, but those are all about the past, there's nothing about the future." - Charissa Leong, Head of APAC Sales, OFI

"In the clutter of too much information, it is essential to have the right foresight into what will gain traction with consumers. Ai Palette has helped us provide valuable insight across multiple markets to accelerate our innovation and drive organic growth for the brand."
- Sanjib Bose, CMO Southeast Asia, Kellogg's

"Using Ai Palette, we're able to identify white spaces, build relevant product concepts based on local consumption drivers, and understand whether a market is ready for new and upcoming subcategories."-
Chik Liang Tan, Product Line, Innovation and Marketing Director, Texturizers and Specialties APAC, Cargill

"Ai Palette's big data sources go beyond social sites and include QSR menus, e-commerce sites and in-home recipe sites relevant to my market. These holistic datasets plus language-agnostic algorithms helps us bring to life insights that have strong business implications."
- Indrani Ghosh, Sr Marketing Strategy & Insights Consultant, Danone

Why I Partnered with Ai Palette

"CPG growth lives in the window between signal and shelf. The companies that see shifts first and validate fastest win.

Most innovation teams are still stuck in an annual cycle: quarterly trend decks, one or two big concept tests per year, brand tracking that arrives 12 months late. By the time insights land, the opportunity has moved.

Ai Palette flips that model. Teams can screen 20 ideas before lunch, validate demand curves by dinner, and hand a commercialization-ready brief to R&D the next morning. Not once a year. Every week.

That's the always-on innovation pipeline HauerX Holdings backs."

Jason Hauer, CEO, HauerX Holdings

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