real-time data sources feeding the signal base.
Back to the portfolio
Ai Palette
AI-native CPG innovation intelligence
Turn consumer signals into products people will buy.
Ai Palette connects global consumer demand, product concept generation, validation, and brand intelligence in one platform built for food, beverage, beauty, and personal care teams.
For CPG innovation, insights, marketing, and R&D leaders deciding what to build and where to launch it.
61B+consumer data points in the CPG intelligence platform
languages across global consumer markets.
countries represented in the platform.
Selected enterprise customers
Nestlé · Kellogg’s · Diageo · Mondelez · L’Oréal · Olam · Symrise
From signal to shelf
One evidence layer across the CPG innovation cycle.
Ai Palette keeps the consumer signal attached as a team moves from an emerging need to a launchable concept.
Find the demand space.
Foresight Engine reads real-time consumer behavior to reveal trends, motivations, and unmet needs.
Create the concept.
Concept Genie turns the opportunity into product, flavor, packaging, and positioning directions.
Screen the winner.
Virtual validation compares concepts against market evidence before larger research investment moves.
Keep the brand current.
Agentic assistance and digital brand intelligence help teams track the category after launch.
Operating leverage
Move through more of the innovation cycle while the signal is fresh.
removed from the cycle
Real-time market intelligence replaces long waits for a new category read.
removed from the cycle
Teams move from a demand space to evidence-backed concepts inside one connected system.
potential cost reduction
Ai Palette cites savings ranging from $100,000 to $250,000 against traditional research methods.
Start with one growth space
Bring the category, market, or consumer need you are trying to unlock.
Ai Palette will connect the demand signal to the concepts and evidence needed for the next product decision.
Bring the product question