FifthRow announced Flows on June 26, 2024, extending its innovation platform into sequences of connected tasks.
The company described uses in market research, strategic foresight, idea development and business-model design. The aim was to make a complex workflow easier to run and share across a team.
That is a distinct step in FifthRow’s product history: moving from an individual application toward reusable processes that can support different research questions.
For an innovation team, a repeatable process is useful when it preserves the question, sources and review criteria across runs. The feature was intended to help a team build and reuse that process.
FifthRow builds research applications for repeatable strategy and intelligence work.
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