Human Machines founder Geoff Gibbins explores agentic commerce in his book When AI Shops. In a February 6, 2026 conversation with the AI Moment podcast, he discussed AI’s role in researching, choosing and purchasing products.
The discussion treats AI as a channel that companies need to understand. Gibbins considers how product information and an offer’s clarity affect the answers a potential buyer receives.
For a team responsible for growth, a useful starting point is one real buying decision. What information does a customer need, where can an AI system find it, and does it accurately represent the offer? This retrospective links to the host’s transcript and recording.
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