Jeff Wyler Automotive Family used StoryTap to collect customer videos about vehicle purchases and service visits across its dealerships, according to the platform’s August 2025 account.
Customers recorded their experiences, and the group embedded the videos on its website and reused them on social channels. Links associated with the videos could lead visitors toward inventory, service bookings or test drives.
The case also describes using engagement with different stories to learn which experiences interested site visitors. That can help a marketing team choose which customer questions to address in subsequent content.
The useful application is connecting authentic customer accounts with the next step in a buying or service journey. It gives prospective customers a way to hear about the experience and explore a relevant next step.
Date shown is StoryTap’s case-publication date.
StoryTap helps organizations collect, manage and use authentic customer video.
Explore StoryTap
