The National Retail Federation worked with StoryTap to gather accounts from Big Show attendees and sponsors for use in promoting the event, according to the platform’s historical case study.
The teams created different recording prompts for each audience. That gave sponsors a way to explain their experience while allowing attendees to describe what they gained from participating.
StoryTap reports collecting and distributing 252 video reviews over three days. Its engagement comparison relates to an exhibitor-testimonial webpage, so it should not be read as a result across all NRF audiences or activities.
The application is distinct from NRF’s tariff advocacy campaign: it uses event participants’ own accounts to help future attendees and sponsors understand the experience.
Date shown is the source page’s original publication metadata. The source does not clearly identify the event edition; the brand image is from the current case page.
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