StoryTap highlighted its work with Hartz in a May 22, 2024 post showing how the pet-care brand uses customer videos. Hartz brought pet owners’ experiences onto its website to help shoppers understand products before buying through retail partners. StoryTap’s May 2024 Hartz feature
Through branded invitations, Hartz collected more than 350 videos in under six months, according to StoryTap’s customer case. The material became a library the marketing team could use on product pages and across other channels.
Stacy Kisla, Hartz’s marketing senior director, describes the value of making other pet owners’ experiences visible. A shopper can see a product being used and hear from someone who has brought it home. That puts a customer’s perspective alongside the brand’s own explanation.
StoryTap reports higher engagement on Hartz product pages carrying video. The case provides evidence of the approach’s use within the brand; its commercial value should be assessed against the specific behaviors a team wants shoppers to take.
Tell me where customer stories could help people decide to buy from you. We can explore how StoryTap would collect those experiences and put them to work.
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