Amazon Shoppers Embrace AI While Brands Go Agentic

One in three Amazon Prime and Walmart+ subscribers already use generative AI to shop, says Prosper Insights & Analytics. Surprised? A recent Forbes article by Gary Drenik shows just how mainstream AI is becoming, and why enterprise leaders should pay attention.

AI adoption is accelerating faster than many realize. These consumers aren’t just dabbling, they’re actively using chatbots and recommendation agents for product research and checkout, raising two major shifts for businesses:

Consumer Expectations Are Rising

More shoppers trust AI for purchase decisions, whether from an Amazon assistant or an off-platform chatbot. Personalized experiences, fueled by real-time data, are quickly becoming the norm.

Agentic AI for Brands

Brands can’t rely on manual keyword bids alone. AI “copilots” constantly optimize campaigns, driving higher ROI and outpacing human-led approaches. If you haven’t started exploring automated media buying and AI-led optimization, you risk getting left behind.

At HauerX Holdings we partner with Prosper Insights & Analytics to help enterprises access these types of signals for current and future growth strategies. If you want to leverage these insights to turn AI innovation into market leadership, let’s connect.