Portfolio
Prosper Insights & Analytics: 23 Years of Consumer Intent, Updated Monthly
8,000 U.S. shoppers surveyed every month since 2002, 300 retailers tracked, predictive models you can plug into next Friday’s demand plan.
The Bottleneck
POS shows what sold last week and syndicated panels drop next quarter.
Prosper has asked the same questions every month for 23 years, letting your team spot deviations, seasonality, and structural shifts the moment they appear.
Where Prosper Adds Speed & Impact
Decision Task | Old Way | With Prosper (23-year dataset) | Proof |
|---|---|---|---|
Holiday demand forecast | Wait for lagging POS + manual Excel uplift | Pull 20-year holiday spend curve & predictive model from InsightCenter™ | NRF’s official holiday-spend source since 2003 |
Competitive share shifts | Quarterly panel + store checks | Monthly view of 300 retailers & 500 brands vs. 10-year historical mean | Retail clients report spotting share shifts weeks before syndicated releases |
Macro consumer confidence | One-month-lag gov’t index | Prosper Confidence Index with 20-year trendline & forecast | Asset managers use it to generate alpha |
Launch targeting / sizing | Custom U&A ($100 k, 8 wks) | API pull of intent + attitudinal segments backed by two decades of baselines | Brands cut research cycle 75% |
Why Brands & Retailers Choose Prosper
23 years of continuous monthly data (2002-present): identical survey design for clean, model-ready trendlines.
8,000 shoppers surveyed every month: large enough for demographic and sub-category cuts.
300 retailers / 500 brands tracked: see switching behavior, share-of-wallet and loyalty erosion.
AI shopping adoption tracked first: Prosper’s March 2025 pulse, cited by Forbes, showed 29% of U.S. adults already using AI chat tools when buying on Amazon, a demand signal weeks before POS could reflect it.
InsightCenter™ cloud or AWS / Bloomberg / Snowflake feeds stream the full 23-year history into BI and forecast tools.
SOC 2 & ISO 27001 security; GDPR compliant.
Why I Partnered with Prosper Insights & Analytics
When your data stretches back 22 years and updates every 30 days, you don’t guess, you know.
Prosper’s intent curves let HauerX Holdings clients adjust forecasts, media, and inventory a month sooner, and with far greater confidence, than POS or once-a-quarter panels. Paired with our AI capabilities, that turns insight into revenue in the same quarter.Jason Hauer, CEO, HauerX Holdings
6 · Get Started
Action | Best for |
|---|---|
C-suite and VP-level leaders who want to understand how Prosper’s 23-year consumer-intent dataset can de-risk forecasts, media, and inventory in the next quarter | |
AI / analytics companies that need long-horizon, shopper-intent data to power models, LLM agents, or decision engines |
© 2025 HauerX Holdings