Ai Palette introduced Brand SAY on September 25, 2024, as a way for consumer packaged goods teams to monitor digital brand equity.
The company described tracking brand interest, preference, sentiment and advocacy alongside competing and emerging brands. The product also brings together themes associated with a category so marketers can investigate what is shaping interest in their products.
One application is checking how attention changes around a campaign or activation. Another is identifying an emerging competitor that deserves a closer look. Those signals can help define the next research question; they should be considered alongside sales data and direct customer evidence.
The release broadened Ai Palette’s offering beyond identifying trends and developing concepts into monitoring brands already in market.
Ai Palette helps consumer brands investigate emerging demand and develop product concepts.
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