In a clip from Cypher 2025 shared by Analytics India Magazine, Ai Palette cofounder Himanshu Upreti explains why the company chose paid pilots when working with enterprise customers.
His argument is about commitment. A customer needs a stake in the test, whether that takes the form of funding, time or effort from the team that will use the result.
For an enterprise sponsor, that raises a practical design question: who will participate in the pilot, and which decision will the evidence support? The clip presents Upreti’s approach to that question. This retrospective covers the 2025 session, rather than treating the later social post as a new event.
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