Indosat used SurveySensum for feedback on products, pricing, concepts, store performance and roaming experiences, according to the provider’s case study.
The account describes a move toward WhatsApp and other digital surveys, with controls intended to reduce repeated requests to the same customer. Text analysis helped organize the resulting open-ended responses into themes for the team to examine.
SurveySensum reports that Indosat conducted 20 times as many surveys in a six-month period as in the preceding year. That comparison describes research volume across different-length periods, not a general productivity or revenue multiple.
The practical application is making research available to more recurring decisions while managing the burden placed on the people being asked for feedback.
SurveySensum helps organizations understand customer feedback and put it to work across the business.
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