Nissan’s Indonesian customer-relations team used SurveySensum to gather and act on feedback across its sales and service journey, according to the provider’s Indomobil case.
The account describes replacing a time-consuming phone-survey workflow with digital distribution, contact management and alerts. Customers could respond through email or WhatsApp, and low satisfaction scores could be brought to the relevant team’s attention.
The commercial application is the connection between listening and follow-up. A team needs a way to identify an issue, understand its context and make someone responsible for the next action.
The example applies to Nissan’s Indonesian team. Its value is the connection between customer responses and the follow-up needed to address an issue.
SurveySensum helps organizations understand customer feedback and put it to work across the business.
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