Prosper Insights & Analytics and DataPostie announced a Consumer Insights Marketplace on January 9, 2024. The offering made selected parts of Prosper’s consumer data available in smaller bundles.
The release described data on consumer confidence, travel, vehicle purchases and other spending intentions, drawn from Prosper’s recurring U.S. consumer research. The format was intended to let an organization access the categories relevant to its question without purchasing the full dataset.
For research and planning teams, the application is more focused access to consumer intentions and behavior reported in surveys. Those responses should remain distinct from observed transactions or a guarantee of future purchases.
The announcement is a data-distribution partnership, separate from Prosper’s later predictive-model platform releases.
Prosper Insights & Analytics provides directly collected consumer data for research and forecasting.
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