Prosper Insights & Analytics shared consumer travel research at U.S. Travel’s ESTO 2024 conference in Columbus, Ohio. Its August 15 announcement identifies Phil Rist’s participation in a panel on adapting travel experiences to changing consumer trends.
The research examined how economic pressures were affecting vacation plans, including the choices of younger consumers balancing essential and discretionary spending. Rist discussed the implications for travel offers and pricing.
For a travel business, reported intentions can help distinguish a customer who has lost interest from one who still wants to travel but faces a budget constraint. Those are different questions for the next offer to address.
Prosper Insights & Analytics provides directly collected consumer data for research and forecasting.
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