Prosper cofounder Gary Drenik’s July 14, 2026 Forbes article examines how AI-generated answers shape the way people discover companies. He cites Prosper research finding that 53% of Americans who use generative AI use it to search the internet.
That percentage describes generative-AI users in the survey, rather than all Americans. The article pairs the research with a discussion of the evidence and third-party coverage that a company makes available online.
For a commercial leader, the immediate application is to examine the answers prospective customers receive and the sources behind them. Consumer research gives that investigation context as search behavior changes.
Prosper Insights & Analytics provides directly collected consumer data for research and forecasting.
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