Prosper Insights & Analytics announced on December 4, 2023 that its consumer data would help power the National Retail Federation’s Center for Retail and Consumer Insights. The companies’ research relationship began in 2003.
The center uses longitudinal polling to examine the outlook of consumers and the retailers serving them. Prosper’s contribution includes expectations for the economy and consumers’ confidence in their own finances.
A repeated set of questions gives retail leaders context for interpreting a new month’s answers. It helps them examine changes in intended spending alongside the sales and operating evidence already available to the business.
Prosper Insights & Analytics provides directly collected consumer data for research and forecasting.
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